Perhaps it has something to do with it's association with royalty and nobility. In times gone by, certain purples were only affordable to the elites; the blue dyes to make it were very hard to come by.
Much later General George Washington attached honor to the color when he awarded a select few of his troops the special award of a small purple cloth badge of merit. This award later evolved into he National Purple Heart of Honor.
Amethyst gems are said to impart intuition and peace, In flowers the purple orchid represents love while, in Christianity, purple means penitence.
In Hindu belief, purple is the color of the crown chakra.Purple in recent seasons continues to gain in popularity. Usually fashion colors start to fade as the season exits but there seems to be no stopping this trend. Our recent buying trip to New York shows it is going to be key again for fall 2009. The handbag market is full of it which means it will be a key color. This really surprised us, but then, who are we to argue with the likes of royalty, George Washington, and 5th Avenue!
See Michelle Obama look stunning in a Purple Mizrahi Coat Dress from his pre-fall 2009 collection at the Met in the May 19th issue of WWD or on line. Ladies, buy purple it with confidence. You have more than a season to carry it!
